SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
SEO and Online Marketing
From SEO and web development to complete inbound marketing solutions, eBiz Technologies offers everything you need to have a successful online presence. Through our proven marketing strategies, you’ll turn strangers into visitors, visitors into leads, leads into customers, and customers into advocates of your brand.
eBiz Technologies provides digital presence services to enhance the digital reputation of the website which will include:
- Paid Advertisements (Facebook, Google AdWords)
- Organic Reach (Search Engine Optimization)
- Maintenance and updates of contents
- Writing blogs and relevant articles
eBiz Technologies offers two methods through which customers or viewer can be engaged for website:
- Paid Methodology
- Organic Methodology
Both methods have specific benefits and limitations. eBiz Technologies allows its users to understand both methods.
|Paid Methodology||Organic Methodology (SEO etc.)|
|Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results.||Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top page rankings for specific keywords.|
|BenefitsTime: Unlike organic search rankings that can take months or years, paid results are placed at the top of rankings as soon as you pay for ad placement.Targeting: PPC campaigns can be tailored to reach specific audiences. Examples of segmentation include geo-targeting, income, age, educational level, marital status, industry, etc.Click through rates: Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results. The advantage of paid search can clearly be seen in the Internet retailers.||BenefitsTrust and credibility: With high search engine rankings comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. This perception translates into more trust and a greater likelihood to click through to the site.Evergreen: If the content that ranks high is evergreen, then the rankings will also have a more evergreen presence. The specific listing may rank high long after the content was created.Ranking: Once you get high rankings, it’s easier to keep those rankings. You get authority status and build the trust of users and search engines.Click through rates: For “top of funnel” search terms, I.e., don’t show immediate purchase intent, the click through rates are better for organic search results. That’s very important for businesses that have a longer buying cycle.Inbound marketing: An organic search strategy requires marketers to develop the content assets to achieve it. This is important for higher involvement purchases. Users interact with content as they move down the purchase funnel.|
|DrawbacksCost: The more competitive the keyword, the more the bid price is for each click on the displayed ad. Paid search requires a level of expertise to manage these campaigns. Otherwise a lot of money will be spent to attract unqualified traffic.Momentary: The ads disappear as soon as you stop paying for them.Distrust: Consumers don’t always trust paid ads and often avoid them. They place more trust in organic rankings.Click through rate: Except for high purchase intent searches, users will click on paid search listings at a lower rate than organic search listings. Organic listings have more credibility with search engine users.||DrawbacksTime: Depending on the competitiveness of the keywords involved, it may take months or years to get high rankings. Can you wait that long?Resources: Getting high rankings requires both creating content and using SEO tactics to achieve it. That can be difficult, frustrating and time consuming. Either internal staff or external contractors are needed for both these functions.|
Together is better!
For many businesses, the best approach is a mix of both organic and paid search results. The advantage of this approach is that organic rankings give a business credibility and evergreen search results. Paid search provides immediate top-of-the-page listings and greater click through rates, i.e., sales, when consumers are ready to purchase.